I will be speaking at a bankruptcy marketing session for the
California Bankruptcy Forum’s Consumer Program in May 2012. As part of that, I have been thinking extensively
about consumer bankruptcy marketing concepts, especially web-based marketing.
One thing that I have noticed is that it is not unusual for bankruptcy
websites to cut and paste large portions of other bankruptcy websites
or for two bankruptcy websites to be identical. A year or so after I had
written new content for my website, I was perusing some other local bankruptcy
websites, and I noticed that some of them had taken whole sections directly
from parts of my website that I had written.
And recently, I discovered two identical bankruptcy websites. The two websites
are identical, except that they have different law firm logos and contact
information. I am guessing that the two firms employed the same website
designer. While both of these websites look good from a marketing perspective,
I would be a little worried about potential clients seeing my website
look exactly like my competitor’s.